Clique Vodka Pocket Shots Now Available

Who needs a couple pocket shots for their next event.  Small enough to fit… well just about anywhere. Rip it & sip it.  Clique Vodka pocket shots now available in select cities and looking to expand into all major markets.

Clique Vodka’s pocket shots or #CliqueShots are a new line extension for Clique Vodka and are being made available to the public soon.  See more at their page here CliqueShots.

Conveniently available in multiple sizes and one of the first shot sized vodka pouches to introduce the earth-friendly, patented StandUp packaging with Easy Tear open feature. The CliqueShots Pouch provides you with a safe, secure and ultra premium social experience. This packaging concept is gaining popularity in domestic and international markets.

Actor Ryan Reynolds Acquires Aviation Gin

Actor Ryan Reynolds Acquires Aviation Gin, or a large stake in it at least.  Yesterday he and Aviation Gin both announced on their social media profiles that Ryan Reynolds “purchased” and now “owns” Aviation Gin.  This makes him the latest of many celebrities to cash in on the profit fueled wine & spirits industry that seems to be booming year after year.

And as you have probably heard, he’s not the only one recognizing the opportunity here.  Stars like Diddy, 50 Cent George Clooney, and more have all seized the chance to ride the wine & spirits wave.
Reynolds is apparently one of the first A List celebrities to invest in gin.  His reason for doing so?  “For one simple reason: It’s the best damn gin on the planet,” he told Forbes.

Reynolds goes on to say, “About a year ago, I tried Aviation for the first time. Since that day, I’ve spent my time finding some way to infiltrate the company”.

Aviation, a small producer based out of Portland, Oregon is bound to get more publicity now.  Aviation apparentluy sold 15,000 cases of gin in 2016, according to Beverage Marketing Corporation’s database. The brand is believed to have increased that amount to around 18,000 cases in 2017.

We wonder if Deadpool will have anything to say about this…  Deadpool 2 hits theaters this May.

Reynolds will also sit on Aviation’s board and serve as creative director for the brand.

A press release for the partnership directs press to contact Reynolds about the partnership at [email protected]  An automated email reply written by Reynolds himself is below:

Thank you for your email and interest in Aviation American Gin! I’m away from my desk at the moment but will respond the moment they give me a desk.

About a year ago, I tried Aviation for the first time. Since that day, I’ve spent my time finding some way to infiltrate the company. I did this for one simple reason: It’s the best damn gin on the planet. Period.

My responsibilities here at the company are vast. I’ll spend my days being photographed intermittently clinching my jaw muscles while pointing at things and nodding. I’ll drink Aviation Gin. I’ll sit in board meetings, imagining my very own Red Wedding.

I don’t know whose idea it was to allow me into the gin business, but I can assure you, there are smarter, more reasonable people in charge.

Thank you again for your email… If the matter is urgent, please contact my secretary, Bruce, who’ll respond the moment I get a secretary named, Bruce.

Bacardi Buys Patron at $5.1 Billion

Yes that is Billion with a “B”.  Bacardi buys Patron at $5.1 Billion.

The tequila category has been on fire.  First Diageo purchases Casamigos, then Pernod with control of Avión earlier this month.  Now the biggest move was saved for last.  This week Bacardi announced that it has agreed to acquire 100% of Patrón Spirits at $5.1 billion. This deal comes 10 years after Bacardi first took a 30% stake in Patrón.

Adding the Patrón lineup is a game-changer for Bacardi. This deal will make Bacardi the second-largest U.S. spirits marketer in retail sales terms at roughly $4.5 billion. Only Diageo, with U.S. retail sales approaching $9 billion in 2017, is larger.

(Contact Premier Wine & Spirits for a free consult to create your own brand HERE.)

Bacardi will now hold a dominant 70% share in the US tequila market. And despite an influx of competition in recent years, Patrón has continued to grow.

Patrón’s success in building the luxury Tequila category over the past 20 years has been so pronounced that it now faces a host of competitors eager to make their own mark. These days, most of the major contenders are owned by multinational spirits companies that, like Bacardi, have ample resources to bring to the fight.

In addition to Casamigos, which it acquired in a $700 million deal last summer that includes another $300 million in performance-based payouts, Diageo is active in luxury Tequila with the Don Julio brand. Don Julio is now above 500,000 cases, and Casamigos is estimated at 175,000 cases for 2017. Meanwhile, Brown-Forman has been carving out strong growth with its Herradura brand, which sold around 180,000 cases last year, and Pernod Ricard is angling for a bigger piece of the action with Avión (about 125,000 cases), in which it acquired full ownership last week after taking a majority stake in 2014.

Bacardi’s blueprint to achieve full control of Patrón could potentially be repeated with a number of other promising brands in which it now owns minority stakes. In 2014, Bacardi took a minority interest in Compass Box Scotch whisky, and last year it followed with minority stakes in Teeling Irish whiskey and Ilegal mezcal.

(Information cited partially from Shanken News Daily).

Think you have a great idea for a new wine or spirits brand?  Contact us here for a free consult and you could be bringing your brand to market in no time.

The Gin Foundry Launches In Pennsylvania

We at Premier Innovations Group are proud to announce that we are now working alongside The Gin Foundry on both domestic and international fronts. You can find The Gin Foundry brand on Fine Wine & Good Spirits store shelves throughout PA. We look forward to activating this truly impressive artisan crafted product. Reach out if you are interested in learning more about The Gin Foundry or how to create your own brand of wine or spirit. The_Gin_Foundry_Smaller

The Gin Foundry Mision:  GIN TRANSPORTS YOU, it takes you to distant lands and introduces you to exotic spices and botanicals. The Trade Route Collection, by The Gin Foundry, follows the historical Trade Routes to create distinctive Gins that embody the terroir from that region. Our mission is to travel the world, sourcing the best botanicals around the globe and invite you on the journey.



Custom laser engraved solid wooden corks to compliment the craftsmanship of the brand itself.  Only the best for the best.


The Gin Foundry is an artisan gin using botanicals sourced from the Mediterranean Trade Routes. Distilled in a pot still and blended with pure Swiss Mountain Spring Water.  Keep an eye out for The Gin Foundry at your local store.  If you see the brand on the shelf, be sure to take a photo and send it our way.  We look forward to hearing from you.

50 Cent Sells Shares Of Effen Vodka

Another mainstream celebrity rap artist has cashed out on the thriving spirits industry.  50 Cent is supposedly officially out of the liquor game for the time being, now that word is spreading that he has sold his minority stake in Effen Vodka.


50 Cent has been growing even more in popularity as his Starz series Power continues to grow as well.  With his name being mentioned so much lately, some started to wonder why he was no longer openly promoting Effen Vodka in interviews and on social media.

According to Angela Yee at the Breakfast Club, 50 Cent not only sold his minority stake, but ended his contract as Effen Vodka’s frontman.  Apparently 50 Cent received $60 million for the buyout, from what we hear.


However this does not necessarily mean that 50 Cent is out of the spirits game for good.  He’s had a taste of how profitable it can be to own a vodka brand, and recently he hinted that he may be getting into the cognac arena after a trip to France.  We will soon see.

Diageo Buys Casamigos for $1 BILLION

Another precedent setting brand acquisition has taken place in the spirits industry just this week.  Beverage giant Diageo will be purchasing Casamigos Tequila for a whopping $1 billion.  They have agreed to initially pay $700m for up front and then pay a further $300m contingent on Casamigos performing well over the next decade.  Now if that doesn’t spark your interest in creating your own spirits brand, I don’t know what will.  The alcoholic beverage industry is on fire right now and the opportunity to create impressive new brands is here.


(L-R) Mike Meldman, George Clooney and Rande Gerber (Casamigos Founders)

We should expect to hear more about this transaction throughout 2017 and you can be sure that you will be hearing more about the Casamigos brand soon.

Diageo now holds 4 Tequila brands in their spirits portfolio.  Don Julio, DeLeón, Peligroso and of course the newly acquired, Casamigos.  Large companies like Diageo are constantly on the lookout for attractive new brands with big potential to add to their growing portfolios.

Diageo will undoubtedly boast massive growth and sales for the Casamigos brand, focusing on expanding brand presence in all US and international markets.  Tequila is hot right now and Casamigos is in the right place at the right time.

Ivan Menezes, CEO of Diageo, is pleased to be working further with George Clooney and the Casamigos brand I am sure.

Casamigos was founded in 2013 by actor George Clooney, Rande Gerber and Mike Meldman. In 2016 the brand sold over 120,000 cases and it should be on track to sell at least 170,000 cases by the end of 2017.


George Clooney and the other founders will remain involved in the brand’s growth despite the brand buyout, which of course is smart considering George Clooney’s popularity as an actor and social public figure.

If wine and spirits are something that you are interested in pursuing, contact Premier Innovations Group right away.  We have the knowledge, resources and passion to make your vision a reality.

Email [email protected]

Premier Innovations Group is a multi-faceted alcoholic beverage umbrella corporation that creates, develops and imports a wide range of alcoholic beverage brands. Premier has a global network conducive to beverage product distribution, alcoholic beverage formulation, full packaging sourcing from start to finish, brand development and all importing/exporting logistics and TTB services. Premier owns their own brands, but also provides these services to other companies that have or wish to develop brands, private label or want to improve their current price structure and brand packaging.

Premier Innovations Group Announces Promotion to Vice President

Pittsburgh, PA (October 6, 2014) – Noah Cohen, CEO of Premier Innovations Group, announced today that Frank Bachurski, who formerly served as Vice President of Marketing, would be promoted to the company’s new Vice President. Bachurski, shareholder and board member, has performed the duties of VP of Marketing since near inception of Premier Innovations Group in 2008.  He will now oversee all day-to-day operations of the business and build the overall company vision while still managing the international marketing director role.  Most recently, Bachurski spearheaded projects that resulted in distribution deals for Clique Vodka in Puerto Rico, Canada, and multiple target markets in the United States. 

In announcing this appointment, Cohen said, “It is with great honor that I have had the opportunity of working with and developing Frank since he started with Premier Innovations Group.  Frank has an unbelievable balance of focus, leadership and talent coupled with commitment, drive and execution.  When assembling our team, all of our officers were on a level playing field in hierarchy.  It was to no surprise and an obvious company decision to promote Frank from within, to Vice President of Premier Innovations Group.  He has truly acted as if and earned this position while displaying great company culture.  We look forward to him continuing to lead the way.”

Bachurski holds an Associate’s degree from Penn State University and has over 10 years of experience in business as well as the entertainment industry.  He founded Faded Industry Entertainment, the marketing agency that was later acquired by Premier Innovations Group, which currently acts as an internal marketing arm for the umbrella corporation. 

With a combination of cultural leadership, vivid creativity, and unrelenting drive, Frank is expected to help move Premier Innovations Group and it’s products to the forefront of the spirits industry.

# # #

About Premier Innovations Group

Premier Innovations Group is a multi-faceted alcoholic beverage importing Umbrella Corporation that develops internal private label brands while penetrating markets with in- house fusion of viral event-driven entertainment, art and design.  Premier has a global network conducive to beverage product distribution, development and logistics with full importing and exporting services.  Premier also provides these services to other companies that have or wish to develop brands that can complement our portfolio.

Clique Vodka Partners with International Distributors; Expands into Canada and Puerto Rico

  • Clique Vodka expands distribution into Canada and gains market share in Puerto Rico
  • Marks two more solid distribution deals for Clique Vodka in 2014

Pittsburgh, PA – Premier Innovations Group is proud to announce that Clique Vodka has partnered with Canadian spirits importer Kamex Imports. They will start distribution within the next couple of months in select areas. Premier is also well underway with their expansion into Puerto Rico alongside partnered company PRGM Distributors Inc.

“These are two key markets from which we have received an immense amount of interest in our product. We look forward to bringing the Clique Vodka lifestyle to these new areas and really making our presence known. Not only is Clique Vodka an internationally imported product of premium quality, but now an internationally distributed product as well.” said Frank Bachurski, Vice President of Premier Innovations Group.

Expanding into Canada has been a major goal for the Premier team in 2014 and to see that partnership come to fruition is exciting. Finding the right distributor to partner with is a delicate process and working with Kamex Imports has proven to be a great partnership.

“Kamex Imports Co. is very excited to announce the distribution of Clique Vodka into Canada. This cutting edge brand is going to revolutionize the vodka experience in our country.” said Kamil Lech, President of Kamex Imports Co.

Continuing Clique Vodka’s growth into Puerto Rico has been a strong sign of brand growth and recognition. “For us, Clique is changing the game of the vodka industry in Puerto Rico. We are now providing an excellent tasting product for a value driven price. People are taking notice of Clique Vodka and they know we are hitting the marketplace strong.“ stated Anabel Colon Reyes, General Manager PR of INTL Freight Consultant, Corp.

International distribution has been a goal for Noah Cohen and his team since Clique Vodka was launched in 2010, and getting there has been a company victory. With this expansion, it will allow the brand to move into even more areas and gain a larger foothold in the spirits market.

About Premier Innovations Group

Premier Innovations Group is a importer that develops label brands and penetrates markets with in- house fusion of viral event-driven entertainment, art and design.  Premier has a global network conducive to beverage product distribution, development and logistics with full importing and exporting services.  Premier provides these services to other companies that wish to develop brands that complement its portfolio.

Clique Vodka announces partnership with Redi-2-DrinQ™ / ShotPak

Clique Vodka announces that they are now the exclusive supplier of Latvian Vodka for Redi-2-DrinQ™/ShotPak STR8UP® brand initially, and eventually moving into the ShotPak products as well.

“As a leader in the ready-to-drink beverage market it was a natural choice to partner with a premium European vodka brand like Clique”, said R. Charles Murray, Chief Executive Officer of PPi Technologies Group/Redi-2-DrinQ Group.

Redi-2-DrinQ™/ShotPak is distributed in 20 states, allowing both companies to increase their reach together. Clique Vodka is intricately crafted in the beautiful Baltic Region of North Eastern Europe by fine vodka Artisans in the country of Latvia. Clique combines Baltic production standards with multiple column distillation and the highest level of Baltic equipment. The natural spring water of the Latvian forest sets Clique apart with incredible body texture and smoothness. Clique combines the waters of Latvia and the finest premium wheat/rye grains grown in Europe. The end result is a product that cannot be matched in quality and smoothness anywhere in the world. Gold Medal – 2012 SIP (Spirits International Prestige) Awards. International Spirits Competition Gold Medal – 2012 Los Angeles International Wine & Spirits Competition. Silver Medal – 2012 San Francisco World Spirits Competition.

“After visiting and solidifying our relationship with our wonderful friends at PPI Technologies, we are very excited about this partnership”, said Noah Cohen, Chief Executive Officer of Premier Innovations Group. “We are proud to be on the cutting edge of the industry, by providing our award winning Clique Vodka for these state-of-the-art convenient drink pouches. A true combination of quality and innovation.”

PPi Technologies Group/Redi-2-DrinQ Group contract- packs beverage pouches at its’ billion- pouch capacity plant and markets StandUp Pouch Machinery, as well as End-Of-Line systems from Sarasota, Florida.

For more information contact PPi Technologies GROUP at 941.359.6678 or visit or Premier Innovations Group at 412.389.7706 or visit

Clique Vodka, Stewart, Murray & Assoc. to Pay for Free Cab Rides on New Year’s Eve

Pittsburgh, PA – Premier Innovations Group, owner of Clique Vodka, and Stewart, Murray & Assoc. Law Group, a DUI law firm, want you to get home safe this New Years Eve. The two companies have formed a partnership, utilizing Yellow Cab, to promote responsible transportation options to get home safely on one of the largest drinking nights of the year.

“In an effort to thank our customers for a great 2013, we are humbled to be providing free transportation to the public on New Year’s Eve, reminding everyone to Clique intelligently” said Noah Cohen, CEO of Premier Innovations Group. “We want to encourage everyone to enjoy drinking Clique Vodka while they are out celebrating and to remember to let us get them home safely.”

In order to obtain a free cab ride, you will need to call Yellow Cab and request “Clique Vodka, take me home”. The free cab ride will be valid within a 5-mile pick-up radius of downtown Pittsburgh, dropping off no further than 15-miles outside of the city. The cab ride has to be going to a residential location. It will not work from bar to bar.

Clique Vodka also owns the iPhone App ‘DrinkyPal’. It is their social responsibility app to get you home safely. Even if you’re not celebrating in Pittsburgh, you can utilize that app nationally to access the closest taxi and/or hotel number to get home safely as well.

Premier Innovations Group decided to partner with Stewart, Murray & Assoc. Law Group, as both companies are dedicated to promoting a safe, and healthy New Year’s celebration.

“Stewart, Murray & Associates is delighted to be partnering with Clique Vodka,” said Jonathan Stewart, Managing Partner of SM&A Law Group. “We are looking forward to offering our good neighbors and fellow residents of the Greater Pittsburgh region a free alternative to driving under the influence this upcoming New Year’s Eve. Happy Holidays everyone.”

For additional information, contact: Lauren Norris, Premier Innovations Group  – [email protected].

About Premier Innovations Group

Premier Innovations Group is a importer that develops label brands and penetrates markets with in- house fusion of viral event-driven entertainment, art and design.  Premier has a global network conducive to beverage product distribution, development and logistics with full importing and exporting services.  Premier provides these services to other companies that wish to develop brands that complement its portfolio.

About Stewart, Murray & Assoc. Law Group

Stewart, Murray & Assoc. Law Group believes a law practice must be aggressive in their representation of clients while maintaining that personal compassion which addresses more than just a client’s legal needs. Your individual needs and concerns are important to us and we represent our clients with the knowledge that their case is more than a legal situation, it’s their life.  Let us make a difference for you!

# # #