CREATE YOUR OWN BRAND

If you are considering creating your own wine or spirits brand you are in the right place at the right time. The market is hot and consumers are buying more than ever. As demand for new product grows, so does the opportunity. And Premier is your one stop shop to help you create, design, formulate, produce, bottle, warehouse, ship and ultimately grow your brand. Here you will find our easy 7 step process to creating your own custom wine or spirits brand.

Step 1: Product Strategy

This is a very important step in getting things started the right way and should not be overlooked. This step stages your brand for its success in the marketplace.

Whether you are a brand owner looking to launch a new product, or revamp an existing one, we need to establish the vision, lifestyle, positioning opportunities, and visual brand elements, to ensure it’s place in the market long term. Identifying marketplace and target consumer lifestyle trends we determine opportunities for new product development and competitive advantage. From there, we develop the brand’s personality and voice.

Once defined, we work a captivating narrative that not only communicates the brand’s inner voice to consumers but also positions it in direct correlation with their lifestyle – engaging their beliefs, interests, aspirations, and ultimately creating the emotional connection.

Step 2: Brand Identity and Story

A good story takes you on a journey right? A brand story should do the same. It should appeal to all of your senses and come full circle, almost too good to be true. The better the story, the more likely your target consumer will be to get involved, purchase your product and come along for the ride.

Now the name of a brand is it’s first impression. It is the first word you hear and the first word you read when being introduced to a brand. It must have meaning and substance, with the background to match. This is often more difficult than it may seem. You want to make sure that it fits correctly and that there are no misleading or negative connotations to the name of your brand. This is often followed up by brand name extensions, marketing tag lines and marketing subtext.

Step 3: Design

This is where things come together at the pinnacle of your product’s design, and is often one of the most rewarding pieces of the initial brand creation puzzle. This is truly the full expression of your brand and is your greatest asset. Your bottle is your calling card in the spirits industry. Here we make sure to match fashion with function, always keeping in mind the industry that we are a part of. You don’t want to make the mistake of going overboard and creating a bottle that is extremely unique in shape, but also becomes difficult to hold, resulting in bartenders and servers not favoring it. We have a way of creating just the right balance for your brand.

Logo importance is second to none. This is the visual icon or image that people will associate with your product more than any other. This will be used on marketing materials, POS, advertisements and much more. Much focus should go into making sure the logo and brand name are the right fit.

Step 4: Formulation

Our CEO will be the first to tell you that if there is anything that he enjoys most, it is the formulation of the liquid that goes into the bottle. He prides himself on having an award winning palate when choosing formulas and when you work with Premier, it is all yours. We ensure we use only the highest quality liquid and ingredients to formulate any brand we work with. We have access to a wide array of options including certified organic ingredients, spring waters from around the world and every little ingredient that allows a unique taste profile when creating flavors. We have some very exciting options. Working together, we will perfect your recipe to ensure the right taste and alcohol percentage balance, with consistency in every bottle.

Step 5: Prototypes

Physical samples of your product will be produced in a limited run and shipped in for inspection and testing. This is the first time you will be holding the partially finished product in your hands and it is an exciting step of the process. At this point we can fine tune the concept and make sure that everything is actually as impressive as it looks on paper. Important to keep in mind that this is not necessarily the final product, but it will be close.

Step 6: Customs and Clearance

All foreign and domestic clearances and brokering services will be handled for you by our team. This is a timely process but it is something that our team has become proficient at and we will expedite things for you.

In order to legally accept and sell your product in the country you will need all federal and state compliances and approvals filed. We also manage this list of services for you as part of the brand creation process.

Step 7: Product and Delivery

Let’s get started