Message from the CEO

Closing Out 2013

The holiday season is upon us once again. It’s hard to imagine how fast time has passed, as we progress forward in a whirlwind of action and teamwork. Currently, we are experiencing our most lucrative period now with Black Friday and Thanksgiving behind us. Holiday celebration is a time that all spirits companies look forward to. For Premier, we have much to be thankful for this season as we anxiously approach the new year. We have had an explosive foundation-building year to date. It has been filled with accomplishments along with a learning curve that took focus and patience, coupled with strong team unity. Many of these projects will come to fruition next year, as we laid the necessary groundwork during 2013. This groundwork will change the industry and the quality of life for our company.

For those who have followed our successful climb towards fiscal stability and the diversification of our model, it is apparent that we had a lot to learn. Together we all made the decision to start our entire program over again with our flagship product, Clique Vodka, at the beginning of 2013. It has not been an easy journey and it took considerable investment and struggle to get “the new black” in a momentum phase once again. Coming in and introducing something new that has never been done before is a humbling experience. Our team has been patient and has given 110% while the expansion of our distribution model has been the focus. We are proud to say we made considerable expansions and grew deep roots, while keeping culture, ethics and company philanthropy on the forefront of our movement towards worldwide recognition, market integration and penetration.

We want to highlight to the public the wins that took place as it is easy to see that we are on an amazing path. Domestically, our focus has been on expanding throughout the United States in tandem of our Total Wine & More partner stores, with distributors that can drive sales where we already have a presence. We have done this in California and have signed a broker agreement for Texas and Arkansas distribution. Sales in Pennsylvania have been thriving and Ohio and West Virginia remain a focus, as we continue to build brand recognition in these territories. Events all over the country have spurred interest in almost every state and major city and we are currently seeking our best distribution partners to stimulate expansion. In 2014, new distribution contracts will be signed, catapulting multiple states with access to our products in many on and off premise outlets.

The international front has been our strongest focus as we target key international territories where vodka is on the forefront of growth and popularity. Contracts in five Asian countries, Central America and Nigeria have been signed. Many contracts in other new countries are in progress. We will announce these in the first quarter of 2014, as the agreements are solidified. Although Puerto Rico is considered domestic, we are categorizing it as an international expansion considering its nature, size and distance. All approvals are done and Clique Vodka will soon hit the Puerto Rican market, with heavy distribution outlets backed by international Latin talent superstars. We are proud of these wins and look forward to them translating as strong revenue builders.

It is also important to highlight that we have had extreme interest in importation of other brands that we will not be participating in ownership or distribution. Instead, we will provide logistics and importation services into the United States. Several partnerships for our services are in contract and will also generate significant revenue in 2014.  It is imperative that we expand into the development of several new brands that will also be announced throughout 2014. Creative concepts for at least three new brands in all genres of the growing spirits market have been solidified. Investment partners are coming together for the new ventures.  I’d like to also highlight that Clique Vodka will also be expanding with multiple SKU’s. Flavors will be on the market for 2014, adding diversity to our already successful vodka brand. Other announcements new for 2014 are a 1.75 liter bottle becoming available in the United States market along with a one liter option internationally for Clique Vodka. Multiple products are the key to our Premier Innovations Group model coming alive.

As we wrap up another holiday season I want to make an exciting announcement as an effort to remind everyone to be responsible while drinking, remaining on the forefront of corporate and social responsibility. Premier will soon be announcing a sponsorship set for New Years Eve locally, to provide transportation provided by Clique Vodka to the public. More about this will be announced in the very near future.  It will be our way of saying thank you to all of you, for buying, supporting and caring about our journey together. Once again, I’d like to end this message as I always do. On behalf premier we want to thank all of our supporters and remind you to get even more involved and drink Clique intelligently and Don Pantaleon dubiously this holiday season.

Sharing in Success,

Noah Cohen

CEO and Founder

Premier Innovations Group