Nick Jonas Working with Stoli to Launch New Tequila

We can add Nick Jonas to the growing list of entrepreneurial celebrities entering the spirits industry. Jonas and designer John Varvatos are releasing a premium tequila called Villa One, which is being produced by Stoli Group. They will be launching three expressions:  silver, reposado, and añejo.  Villa One aims to compete against brands such as […]

Tito’s and Jose Cuervo owners are now spirits billionaires.

Jose Cuervo and Tito’s Handmade Vodka have now joined the ranks of the wealthiest spirits owners/heads in the industry.  As the spirits industry grows, so too do the number of wealthy entrepreneurs cashing in on this red hot industry. In fact, Juan Francisco Beckmann Vidal who is the chairman of Jose Cuervo is currently the […]

Introducing Gold Drop Vodka

Introducing Gold Drop Vodka, the latest artisan vodka brand to be created & launched by Premier Innovations Group Inc. to distinguish itself from the crowd in a market all too saturated with “more of the same”.  In a world where the mainstream vodka drinker is finding it harder to find truly high quality vodka for […]

Diageo sells 19 brands to Sazerac for US$550m

Diageo sells 19 brands to Sazerac for $550 million

Beverage industry master company Diageo is selling 19 of its brands to US based company Sazerac in $550 million deal.  Reasoning for this is said to be that Diageo is increasing its focus on premium spirits. This transaction is expected to take place in early 2019 and will net Diageo over $436 million after taxes […]

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