Award Winning Clique Vodka Launches New Black Bottle and Expands to 12 More States
Clique Vodka reinvents its brand and launches a new sleek black bottle design, and expands to 12 more states with national private distributor Total Wines & More.
(November 23, 2012)—Clique Vodka is happy to announce their national expansion to 12 more states, making a total of 17 available states for purchase. You will now be able to purchase Clique Vodka in the following: Arizona, California, Delaware, Florida, Georgia, Maryland, Nevada, New Jersey, Ohio, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington and West Virginia.
In conjunction with the national expansion, a revolutionary new packaging and brand identity is also launching at the same time. A new, sleek, state-of-the-art black bottle will be introduced – a first for the industry.
“Premier’s vision with Clique Vodka has always been to provide our consumers with the best value in the industry”, said Noah Cohen, CEO Premier Innovations Group. “The new packaging was the final step after the 2012 accolades for quality. Extensive traveling and relationship building with global packaging and decoration factories led us to a new partnership in eastern Europe with unprecedented capabilities in the decorative packaging landscape. This relationship represents a game changer in premiers ability to build unique brands that effectively and efficiently penetrate the market.”
The idea began when Frank Bachurski, VP of Marketing for Premier Innovations Group decided that it was time for Clique Vodka to use the industry research gathered over the past two years to really tap into the brand’s true potential and create a defined niche for itself in the international vodka market. The vodka’s quality and taste has been proven again and again, winning 2 Gold medals in the SIP Awards and the Los Angeles International Wine & Spirits Competition in 2012.
“Every so often a brand will emerge that will revolutionize an industry. The spirits industry has reached a tipping point with growing technology and its evolution and there is now an opportunity for a brand to emerge and change the way this industry speaks to its consumers. Now is the time for a innovative, intelligent brand to change the game while maintaining the traditional production quality of a truly superior product. Our group of young, forward-thinking visionaries will speak to an informed demographic and raise the bar for the future of vodka and the way we do business. Clique Vodka is the new black, and will become a timeless staple in the vodka industry.” – Frank Bachurski, VP of Marketing
For additional information, contact: Lauren Norris, Premier Innovations Group – LNorris@PremierInnovationsGroup.com
# # #
About Premier Innovations Group
Premier Innovations Group is a multi-faceted alcoholic beverage importing Umbrella Corporation that develops internal private label brands while penetrating markets with in- house fusion of viral event-driven entertainment, art and design. Premier has a global network conducive to beverage product distribution, development and logistics with full importing and exporting services. Premier also provides these services to other companies that have or wish to develop brands that can complement our portfolio.
Leave a ReplyWant to join the discussion?
Feel free to contribute!