Campari Buys Trois Rivieres Rum for $66 Million

Another major acquisition has taken place in the spirits industry!  Campari Group has just signed an agreement with Chevrillon Group to purchase the Trois Rivières and Maison La Mauny rum brands for $66 Million.

This agreement between the two was signed at the beginning of September, 2019 and is expected to close by the end of 2019.

The deal includes the brands and the distilleries, as well as their current aged rum inventory.

Campari states that the purchase will “add significant critical mass in France”, which is “poised to become one of the group’s strategic markets”.

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