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Premier Innovations Group CEO Travels Oversees for New Brand Development

Pittsburgh, PA (June 21, 2013) – With the successful momentum Premier Innovations Group is having with its flagship brand, Clique Vodka, a decision was made to pursue adding another brand to its portfolio.

Chief Executive Officer, Noah Cohen, is traveling oversees to France and Switzerland in the search for the perfect formula for a new liquor brand set to launch this fall. His three week trip includes visiting multiple factories to test new recipes, as well as stopping in Latvia at Clique Vodka’s facility to continue strengthening our global relationship we have already established there.

“With all the growth and attention that Clique Vodka is receiving, this venture couldn’t have come at a better time”, said Frank Bachurski, Vice President of Marketing for Premier Innovations Group. “We couldn’t be more excited for Noah to return with the samples of this new product so we can excel toward expanding Premier Innovations Group’s portfolio. This addition will take our company one step closer to its overall vision. We have found a real niche in the market. And if this product comes out half as good as we expect it to, everyone is in for quite a surprise.”

Clique Vodka has proven that it is able to compete in the ever-growing vodka industry and is taking its much deserved market share. It is now time for Premier to launch another brand in the liquor industry to continue the successful formula of marketing a new brand on the national and global level, continuing to make a name for themselves in such a saturated market.

For additional information, contact: Lauren Norris, Premier Innovations Group  – [email protected].

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About Premier Innovations Group

Premier Innovations Group is a multi-faceted alcoholic beverage importing Umbrella Corporation that develops internal private label brands while penetrating markets with in- house fusion of viral event-driven entertainment, art and design.  Premier has a global network conducive to beverage product distribution, development and logistics with full importing and exporting services.  Premier also provides these services to other companies that have or wish to develop brands that can complement our portfolio.

Premier Innovations Group Launches Clique Vodka in Naval Bases Throughout the United States

Pittsburgh, PA – In adding to Premier Innovations Group’s extensive growth, they are proud to announce their most recent partnership with Riley Shea, LLC. Riley Shea is dedicated to the sales and marketing of fine wines, spirits, consumer goods and other specialties to the military market across the country.

“As Clique Vodka‘s brand recognition has grown internationally, we have seen demand not only through retail stores, but in niche markets such as military bases,” said Jimi Romanus, Vice President of Sales, Premier Innovations Group. “Partnering with Riley Shea has allowed Premier to reach these men and women who serve our country. We are very excited about this opportunity to provide what we feel is the best valued vodka to those who protect us daily.”

Effective June 2013, major naval bases in California, Florida and Virginia will be selling Premier’s top brand, Clique Vodka. Premier is focused on expanding their distribution to many other naval bases and military units, while strengthening their partnership with Riley Shea in the process throughout 2013.

For additional information, contact: Lauren Norris, Premier Innovations Group  – [email protected].

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About Premier Innovations Group

Premier Innovations Group is a multi-faceted alcoholic beverage importing Umbrella Corporation that develops internal private label brands while penetrating markets with in- house fusion of viral event-driven entertainment, art and design.  Premier has a global network conducive to beverage product distribution, development and logistics with full importing and exporting services.  Premier also provides these services to other companies that have or wish to develop brands that can complement our portfolio.

Message from the CEO / Summer 2013

Time is flying by and the summer is here again. It has been a complete whirlwind since my last message, when we were just rolling out the new black bottles of Clique Vodka in late January. Now, several months later we have had some significant time to see its early magnitude in the industry. We continue to grow, learn and watch as the dramatic facelift spurs positive explosive change, interest and feedback. Our business is coming alive and blossoming like the trees we see around us this summer.

Like our Premier culture, it is strong roots that keep those trees blossoming and healthy, changing and growing each season. Our root structure is the Premier business model that is forming and growing stronger, maturing underground.

Not for long will our roots be underground, as an announcement to expand and acquire a new brand of distilled spirit will hit the press soon. It is a move that will change the industry and of course the quality of life for our Premier family. It will represent a strategic partnership that will change the game and define and foreshadow the power of a portfolio building, global import export alcoholic beverage brand builder.

As we prepare to source a new brand, I’m proud to announce that this week I leave for Switzerland followed by the visitation of our current partners in the Baltic’s. It is so important to us to keep our relationships strong globally, as we focus on new ventures together.

Currently, our total team commitment is on the continued growth of our distribution model. We are just now starting to experience the strong expansion and interest out there for Clique.  The strength and conviction of our product packaging has brought many new deals our way. Now we look to show the amazing value to the world.

Growth of sales in Pennsylvania and West Virginia have been strong as Philadelphia has become a major focus. Total Wine & More’s presence has done wonders for exposure throughout the U.S. In the next few months, we will be announcing the launch of three new major city markets in the U.S. for us in distribution. These areas represent the hotbeds of the trends. Many countries have been sampling, getting import permits and signing agreements to distribute our fine product as a new addition to their portfolio. These deals will be announced to the public in the next few months as well as we move closer to fiscal stability with strong inventory holdings.

Here at Premier, we remain humble and thankful for all of our amazing support that is currently so abundant. Our door is always open to help from anyone that wants to be part of our amazing movement. Your interest and support that grows dramatically every day is the reason for the success we are experiencing. We are thankful to our investors, partners and consumers representing the lifeblood of our fine company. Please continue to participate as we create action and give you more to be proud of this summer.

I’m proud to say I feel we have done all we can to show everyone around us in the community that we care. Our focus on corporate and social responsibility continues as we sponsor hundreds of charities. For us to keep moving up, we must ask for one more thing from our consumer friends. Please realize that moderation and responsibility are the keys to Premier longevity. The summer has so many opportunities to be outdoors enjoying a refreshing Clique or Don cocktail.  Many of these great recipes are posted in our new Clique Vodka online Mixbook. That being the case, as I always end, I want to remind everyone to remember to Clique intelligently and drink Don dubiously this summer.

 

Sharing In Success,

Noah Cohen

CEO / Founder Premier Innovations Group

Premier Innovations Group Promotes Social Responsibility with the 2.0 Release of Smart Phone App ‘DrinkyPal’

February 15, 2013—Premier Innovations Group, who own the brands Clique Vodka and Don Pantaleon Tequila, believes that with every alcohol promotion must come a social responsibility resource as well. The company owns the iPhone App ‘DrinkyPal’, which is a free download on the iTunes App store.

The DrinkyPal app lets users pull up a list of the nearest taxi companies and the nearest list of hotels to help prevent drinking and driving. You can now book a hotel room directly from your phone within the application, as well as call the taxi company directly. This iPhone app is available nationwide and works based off of the iPhone’s GPS system. DrinkyPal is available in the Apple iTunes Store for free, as well as a link from the scanned QR Code on the back of our Clique Vodka bottle.

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Nationally, alcohol-related deaths declined in 2010* by 4.9%. However, they still made up 31% of the overall traffic fatalities in 2010. In 2010, there were 12,426 alcohol-related vehicle accidents in Pennsylvania, which was a decrease from 2009 (12,712).

“Upon redeveloping DrinkyPal, my focus was to make an already socially responsible drinking app more fun and interactive for the user”, said Joel Kamensky, VP of Design for Premier Innovations Group. “The purpose of DrinkyPal is to allow the user to upload and share photos with our built in camera and browse the photo newsfeed, all while being able to book a hotel or call a taxi within minutes of where they are. If our app helps even a handful of people to ‘clique intelligently’, then we’ve done our part.”

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“Being in the liquor business, it is our company’s biggest goal to stand out by accomplishing outstanding corporate and social responsibility. We are so proud of our branding department for putting together an application with cutting edge technology towards better safety against the potentially dangerous effects of alcohol consumption” stated Noah Cohen, CEO of Premier Innovations Group.

For additional information, contact: Lauren Norris, Premier Innovations Group  – [email protected].

Please note that most 2011 and 2012 national drunk driving accident statistics have not yet been released.

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About Premier Innovations Group

Premier Innovations Group is a multi-faceted alcoholic beverage importing Umbrella Corporation that develops internal private label brands while penetrating markets with in- house fusion of viral event-driven entertainment, art and design.  Premier has a global network conducive to beverage product distribution, development and logistics with full importing and exporting services.  Premier also provides these services to other companies that have or wish to develop brands that can complement our portfolio.

2013 Begins / Explosive Growth

The holidays have long since passed and each year I find it interesting and refreshing to see the productivity of our society after the holidays are over and things come back to order. Many people have New Year’s resolutions and are taking actions to make their lives better after the holiday slow down. This is where I always say that rest and relaxation can lead to great reflection. That reflection is often needed for people to step out of the daily grind and realize what can be done for self-improvement on a journey to achieve a better quality of life.

Here at Premier Innovations Group, I could not be more optimistic or humbled by the profound movement of our productive family as we surge into the first quarter of 2013. This year will be filled with amazing growth and life changing events that stem from great corporate care and culture for our Premier team, our supporters and the general community that surrounds us. Our corporate focus this year is “Creating action, while being aware and responsible culturally and continuing to hold our high corporate standards”. That’s what 2013 has in store for us. We look forward to action at its best. Total team commitment to create action is the focus. In 2012 we sacrificed together and we made our big move that enabled the Clique Vodka facelift to “the new black”.

Only a few months after the launch and in the first month of 2013, we already feel an overwhelmingly positive response from our supporters, foreshadowing eminent long term success. I could not be more proud of where we have come from and where we are going.

The question is: where are we going and what can be expected as a customer, supporter, investor or just a spectator in our movement together? Things are heating up as global interest grows for our product and long term relationships are being solidified that represent big wins in an ever changing global sprits landscape. We have positioned ourselves at the helm and forefront of something different and incredible.  With unprecedented value, my biggest sales virtue starts to take life now. Empowerment, great culture and amazing people are the drivers of the vision that will begin to unfold with game changing wins in 2013.

We have finally worked out the logistics with the Pennsylvania Fine Wine & Good Spirits stores with the help of the people working within the Pennsylvania Liquor Control Board. I’m proud to say we are making progress in leaps and bounds by having our new black Clique Vodka bottles in every store in the state and to never see a store sell out of our product. We want to express our appreciation for everyone’s patience throughout this transition. The road has been long with many turns, but we are better logistically than ever before. West Virginia has also fully transitioned to the new bottle and we have had an amazing nationwide response to Clique Vodka through our partnership with Total Wine & More.

Consumer interest and responses spanning over 20 states and many new countries are abundant. Inquiries to partner with our company are overwhelming and at an all-time high. We can’t thank everyone enough for getting involved and reaching out to our movement in any way. We remain transparent, humble and ready to work and communicate with achievers around the world.

We have pending deals in Japan, Puerto Rico, the Dominican Republic and several other countries. Two broker agreements to expand into another 15 states are on the horizon. There is much interest in purchasing and opening new territories. Great communication, relationship building and efficiency form the foundation that will continue to lead us through. Our goal is to be in over 30 states by the end of 2013. I’m proud to say we will be strong in well over three countries by the end of the year as well. We are on track to grow our business by at least four-times the gross revenue of 2012. That’s explosive growth in a less than forgiving economy.

We are always looking to give our customers more. We have an interest in launching several new brands with the expansion of flavors and different size bottles of Clique Vodka. The import, export and logistics services of our company grow stronger everyday as we continue to successfully navigate the global alcoholic beverage producing landscape. We have proven that we are capable of creating anything in the alcoholic beverage industry and in 2013 we look to further extend our importation and brand creation services to others, while maintaining the integrity of our own in-house brands.

As we continue to grow and change, we want to sincerely thank everyone involved in our movement. We want to once again encourage the public to get involved and be part of our wonderful business. At Premier, we would like to wish everyone an amazing 2013 filled with positive achievements leading to incredible changes and memorable life events. Within the creation of these memorable events, alcoholic beverages for those of age often are included to enhance the experience. We want to encourage others to drink our fine products and we will continue to assure the best quality money can buy.

Once again, I want to remind everyone as I always do, that drinking alcohol is to be taken seriously and can lead to dangerous matters when not handled cautiously. In closing, as we embark on 2013, we must all remember to drink Don Pantaleon Tequila and Clique Vodka intelligently.

Sharing In Success.

Noah Cohen

Founder/CEO Premier Innovations Group

Award Winning Clique Vodka Launches New Black Bottle and Expands to 12 More States

Clique Vodka reinvents its brand and launches a new sleek black bottle design, and expands to 12 more states with national private distributor Total Wines & More.

(November 23, 2012)—Clique Vodka is happy to announce their national expansion to 12 more states, making a total of 17 available states for purchase. You will now be able to purchase Clique Vodka in the following: Arizona, California, Delaware, Florida, Georgia, Maryland, Nevada, New Jersey, Ohio, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington and West Virginia.

In conjunction with the national expansion, a revolutionary new packaging and brand identity is also launching at the same time. A new, sleek, state-of-the-art black bottle will be introduced – a first for the industry.

“Premier’s vision with Clique Vodka has always been to provide our consumers with the best value in the industry”, said Noah Cohen, CEO Premier Innovations Group. “The new packaging was the final step after the 2012 accolades for quality. Extensive traveling and relationship building with global packaging and decoration factories led us to a new partnership in eastern Europe with unprecedented capabilities in the decorative packaging landscape. This relationship represents a game changer in premiers ability to build unique brands that effectively and efficiently penetrate the market.”

The idea began when Frank Bachurski, VP of Marketing for Premier Innovations Group decided that it was time for Clique Vodka to use the industry research gathered over the past two years to really tap into the brand’s true potential and create a defined niche for itself in the international vodka market.  The vodka’s quality and taste has been proven again and again, winning 2 Gold medals in the SIP Awards and the Los Angeles International Wine & Spirits Competition in 2012.

“Every so often a brand will emerge that will revolutionize an industry. The spirits industry has reached a tipping point with growing technology and its evolution and there is now an opportunity for a brand to emerge and change the way this industry speaks to its consumers. Now is the time for a innovative, intelligent brand to change the game while maintaining the traditional production quality of a truly superior product. Our group of young, forward-thinking visionaries will speak to an informed demographic and raise the bar for the future of vodka and the way we do business. Clique Vodka is the new black, and will become a timeless staple in the vodka industry.” – Frank Bachurski, VP of Marketing

For additional information, contact: Lauren Norris, Premier Innovations Group  – [email protected]

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About Premier Innovations Group

Premier Innovations Group is a multi-faceted alcoholic beverage importing Umbrella Corporation that develops internal private label brands while penetrating markets with in- house fusion of viral event-driven entertainment, art and design.  Premier has a global network conducive to beverage product distribution, development and logistics with full importing and exporting services.  Premier also provides these services to other companies that have or wish to develop brands that can complement our portfolio.

Clique Vodka to serve up signature cocktail at Mylan WTT Smash Hits VIP Reception

Clique Vodka has been announced as one of the sponsors for the Mylan WTT Smash Hits VIP Reception benefiting the Elton John AIDS Foundation and the Pittsburgh AIDS Task Force

Pittsburgh, PA (October 4, 2012)—Pittsburgh has been selected as this year’s back drop for the Mylan WTT Smash Hits Tennis event, debuting at the Petersen Events Center on October 16, 2012. This all-star charity tennis event is co-hosted annually by Billie Jean King and Sir Elton John. Over $10.5 million has been raised during the event’s 19-year history.

Clique Vodka has signed on as the vodka sponsor for the pre-match Smash Hits VIP Reception and Auction hosted by Allegheny Sports Medicine, catering the VIP reception with custom “Smash Hit” cocktails, as well as, serving up drinks during the match.

“Nothing makes us happier than being able to support this important cause by teaming up with this monumental event,” said Frank Bachurski, VP of Marketing. “For an event of this magnitude to be hosted in our home city of Pittsburgh is such an honor. Opportunities like this really give Clique Vodka the chance to utilize our power and resources to help out on a global level. We plan on mixing up something special for our celebrity guests.”

“ We are thrilled to have Clique Vodka involved with Mylan WTT Smash Hits,” said Jeremy Steindecker, Smash Hits Event Manager.  “We always look for local companies who are interested in giving back to their communities and Clique stepped up to the plate right away.”

This year marks the 20th anniversary of Mylan WTT Smash Hits and some of the tennis stars who have signed on to play include Andre Agassi, Stefanie Graf, Andy Roddick, Martina Navratilova, Christina McHale, Taylor Townsend and Samantha Crawford.

For additional information, contact: Lauren Norris, Premier Innovations Group  – [email protected].

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About Premier Innovations Group

Premier Innovations Group is a multi-faceted alcoholic beverage importing Umbrella Corporation that develops internal private label brands while penetrating markets with in- house fusion of viral event-driven entertainment, art and design.  Premier has a global network conducive to beverage product distribution, development and logistics with full importing and exporting services.  Premier also provides these services to other companies that have or wish to develop brands that can complement our portfolio.

Premier Innovations Group Forms Partnership with State College Company GOSI Models

Pittsburgh, PA (September 27, 2012)—After negotiations with Pennsylvania-based modeling company GOSI Models, Premier Innovations Group is happy to announce yet another successful partnership, thus creating a spirits company with an in-house modeling company who specializes in the promotional modeling nightlife scene.

GOSI was started in 2009 in State College, Pennsylvania. It began in the service industry market featuring the hottest bartenders, servers, and promotional models. It has now transformed into a full modeling company and therefore it is no longer a requirement to work in the service industry. GOSI is growing and expanding every year with more models, bigger events and making industry-level photographers available. The models can be contracted out for anything from brand ambassadors and glamor models to fashion shows and commercials. It also offers service industry training and consulting.

For additional information, contact: Lauren Norris, Premier Innovations Group  – [email protected].

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About Premier Innovations Group

Premier Innovations Group is a multi-faceted alcoholic beverage importing Umbrella Corporation that develops internal private label brands while penetrating markets with in- house fusion of viral event-driven entertainment, art and design.  Premier has a global network conducive to beverage product distribution, development and logistics with full importing and exporting services.  Premier also provides these services to other companies that have or wish to develop brands that can complement our portfolio.

Autumn Greetings

2012 has flown by like a whirlwind filled with unprecedented growth, preparation and activity. For us at Premier it represented taking a step back demonstrating preparation, patience and sacrifice. These cultural musts lead us two steps forward that will start to become recognizable and culminate in these last three months of 2012.

We made a bold decision with our flagship brand, Clique Vodka, to completely change the packaging and not purchase any more of the old components. This may create a manageable risk that we face in October of being short to meet the demand for the product remaining. We ask for understanding amongst our consumers and supporters in our territories for the transition and we want to stress the reason for this change.   Sales grow stronger everyday throughout Pennsylvania, Ohio, West Virginia and Tennessee. August was our biggest month ever and Clique Vodka out sold many well-known giants in the industry. With that being said, it does not change our main goal, which is to provide award-winning quality with award-winning esthetics translating into exceptional packaging at an unbelievable price. Incredible value is what sets us apart and with this latest change, I feel confident promising that to you, our consumer. With the big medal wins for formulation the product formula will stay exactly unchanged throughout. The package we are about to unveil is a complete and dramatic facelift boasting an exclusive decorative bottle that we feel will be a true game changer in the spirits industry.

The new face lift is upon us, as a large shipment of new finished product leaves Latvia landing in the United States in early November. Over 20 states, Puerto Rico, Dominican Republic and Japan are all awaiting product. Negotiations in Spain, Canada, India and several other countries continue. Everyone is excited and ramping up resources to represent the new Clique Vodka. In November we will be unveiling this masterpiece.  We look forward to your presence at events as well.

Fiscally we will do more sales in three months then we did for the whole first nine  months of the year pending all of the accumulated orders for the new bottles. We are proud of the accomplishments and could not be more optimistic with the sales projections leading towards the start of a banner year in 2013. It is eminent that it will be a huge revenue year in comparison to the last start up year.

Premier is also in the stages of expanding our portfolio with several new brands for 2013. We can guarantee that they will be trend setters with unprecedented value. We always have only the best for our consumers in mind. Announcements will proceed at the beginning of 2013.

The Premier team grows everyday with more brand ambassadors and promotional help. We are proud of the size and impact our business is starting to have as a corporate and socially responsible company in the community around us. We continue to contribute, and over the summer participated in over 200 charitable events to support our communities. We will never stop supporting and with ethics and integrity we will continue to do our best to be a great company to work with and for.

With autumn upon us it makes me think of warm fireside nights with loved ones. It is often great to warm up with a fine fall libation. Here at Premier we know that with the consumption of alcohol there are risks and dangers. As I always mention we expect and ask our consumers to Clique intelligently and Drink Don dubiously while enjoying the fall Season. With the explosive fall growth upon us we want to encourage you to join us and be part of it.

 

Sharing In Success,

Noah Cohen

CEO / Founder Premier Innovations Group

Clique Vodka Captures Silver, Gold Medals for Quality

A Gold Medal win at the 2012 SIP Awards solidify Clique Vodka’s smooth, impeccable quality among the top vodka’s in the world during the consumer-judged blind taste test competition.

Pittsburgh, PA (August 16, 2012)—It has only been two years since Premier Innovations Group’s first liquor brand, Clique Vodka, hit the shelves. In that time period, the core team based out of Pittsburgh, Pennsylvania has grown the brand by leaps and bounds. 2012 is proving to be a knock-out year for Clique, adding a third award for quality and taste in just five months.

The most recent of the three awards is the Gold Medal at the SIP (Spirits International Prestige) Awards International Spirits Competition. This competition is completely focused on the consumer, having them do blind taste-tests and rating spirits in multiple categories. This is the only international spirit competition that delivers the opinions, thoughts and voices of the consumers to the general public.

Clique’s first Gold Medal of the year came from the prestigious Los Angeles International Wine & Spirits Competition, celebrating its 73rd year. Annually they see nearly 4,000 wines and spirits from around the globe. An esteemed panel of 100 international judges uses a blind-tasting method, maintaining the highest standards of integrity and professionalism that has remained the competition’s foundation for seven decades.

Winning the Silver Medal at the San Francisco World Spirits Competition was a reputable way for Clique to start off 2012. With this being the oldest, largest and most recognized competition in the spirits industry, it has solidified the brand as a true competitor in the vodka industry, taking market share from some of the best known brands in the world.

“We made the decision to enter all three spirits competitions feeling confident that the judges would recognize the quality of our exceptional formula and respond positively”, said Noah Cohen, CEO of Premier Innovations Group. “The outcome of our three-medal victory solidifies what we already knew as a company, and now our consumers do not have to take our word for it. The medals are proof that Clique Vodka provides an incredible value and exceptional quality at an affordable price in the mid-shelf arena. High-priced vodkas boasting supposed exceptional quality with unbelievable production stories are nothing but smoke and mirrors. We are making a bold statement with our brands, which is that price rarely dictates how good a products quality is. Our culture is to put our consumers first.”

On pallet entry, Clique has a bold, creamy flavor reminiscent of Russian vodkas, but has a smooth, light sweetness on the finish with no burn to the throat. The formula gives it the components of an imported Eastern European traditional brand with the aftertaste of a crafted, limited batch vodka.

Clique Vodka is intricately crafted in the Baltic region of North Eastern Europe by fine vodka artisans in the country of Latvia. Clique combines Russian production standards of distillation and the highest level of Russian equipment. The natural spring water of the vast Latvian forestry sets Clique apart by enhancing the vodka’s body, texture and smoothness. Clique combines amazing Russian quality and tradition with natural artesian water of Latvia and the finest premium wheat grains grown in Europe. The end result is a product that cannot be matched in quality and smoothness anywhere in the world. With its alternative imagery, Clique vodka boasts an incredible value along with a super premium quality at only $15-18 per bottle.

For additional information, contact: Lauren Norris, Premier Innovations Group  – [email protected].

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About Premier Innovations Group

Premier Innovations Group is a multi-faceted alcoholic beverage importing Umbrella Corporation that develops internal private label brands while penetrating markets with in- house fusion of viral event-driven entertainment, art and design.  Premier has a global network conducive to beverage product distribution, development and logistics with full importing and exporting services.  Premier also provides these services to other companies that have or wish to develop brands that can complement our portfolio.