NBA star and celebrity icon Michael Jordan because the latest in the long line of high profile names to join the spirits industry when he launched his new tequila brand earlier this week. Cincoro Tequila founders Michael Jordan, Wyc Grousbeck, Jeanie Buss, Wes Edens and Emilia Fazzalari rolled out the launch of their new brand for everyone to see over the past couple of days.
They were joined by many familiar faces in the entertainment world at their latest tasting, debuting all four expressions of the brand.
Distilled from 100% blue weber agave, Cincoro Tequila boasts its blanco, reposado, anejo and extra anejo. Time will tell where this brand fits in among the growing world of premium tequila brands entering the market.
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Premier Wine & Spirits is a multi-faceted alcoholic beverage umbrella corporation that creates, develops and imports a wide range of alcoholic beverage brands. Premier has a global network conducive to beverage product distribution and alcoholic beverage formulation. We specialize in full packaging sourcing from start to finish and brand development. Premier has the ability to handle import/export logistics and TTB services. Premier owns their own brands and also provides these services to other companies. In this capacity we help clients develop brands, private label or want to improve their current price structure and brand packaging.