Michael Jordan Launches Cincoro Tequila
NBA star and celebrity icon Michael Jordan because the latest in the long line of high profile names to join the spirits industry when he launched his new tequila brand earlier this week. Cincoro Tequila founders Michael Jordan, Wyc Grousbeck, Jeanie Buss, Wes Edens and Emilia Fazzalari rolled out the launch of their new brand for everyone to see over the past couple of days.
They were joined by many familiar faces in the entertainment world at their latest tasting, debuting all four expressions of the brand.
Distilled from 100% blue weber agave, Cincoro Tequila boasts its blanco, reposado, anejo and extra anejo. Time will tell where this brand fits in among the growing world of premium tequila brands entering the market.
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