2012 has flown by like a whirlwind filled with unprecedented growth, preparation and activity. For us at Premier it represented taking a step back demonstrating preparation, patience and sacrifice. These cultural musts lead us two steps forward that will start to become recognizable and culminate in these last three months of 2012.
We made a bold decision with our flagship brand, Clique Vodka, to completely change the packaging and not purchase any more of the old components. This may create a manageable risk that we face in October of being short to meet the demand for the product remaining. We ask for understanding amongst our consumers and supporters in our territories for the transition and we want to stress the reason for this change. Sales grow stronger everyday throughout Pennsylvania, Ohio, West Virginia and Tennessee. August was our biggest month ever and Clique Vodka out sold many well-known giants in the industry. With that being said, it does not change our main goal, which is to provide award-winning quality with award-winning esthetics translating into exceptional packaging at an unbelievable price. Incredible value is what sets us apart and with this latest change, I feel confident promising that to you, our consumer. With the big medal wins for formulation the product formula will stay exactly unchanged throughout. The package we are about to unveil is a complete and dramatic facelift boasting an exclusive decorative bottle that we feel will be a true game changer in the spirits industry.
The new face lift is upon us, as a large shipment of new finished product leaves Latvia landing in the United States in early November. Over 20 states, Puerto Rico, Dominican Republic and Japan are all awaiting product. Negotiations in Spain, Canada, India and several other countries continue. Everyone is excited and ramping up resources to represent the new Clique Vodka. In November we will be unveiling this masterpiece. We look forward to your presence at events as well.
Fiscally we will do more sales in three months then we did for the whole first nine months of the year pending all of the accumulated orders for the new bottles. We are proud of the accomplishments and could not be more optimistic with the sales projections leading towards the start of a banner year in 2013. It is eminent that it will be a huge revenue year in comparison to the last start up year.
Premier is also in the stages of expanding our portfolio with several new brands for 2013. We can guarantee that they will be trend setters with unprecedented value. We always have only the best for our consumers in mind. Announcements will proceed at the beginning of 2013.
The Premier team grows everyday with more brand ambassadors and promotional help. We are proud of the size and impact our business is starting to have as a corporate and socially responsible company in the community around us. We continue to contribute, and over the summer participated in over 200 charitable events to support our communities. We will never stop supporting and with ethics and integrity we will continue to do our best to be a great company to work with and for.
With autumn upon us it makes me think of warm fireside nights with loved ones. It is often great to warm up with a fine fall libation. Here at Premier we know that with the consumption of alcohol there are risks and dangers. As I always mention we expect and ask our consumers to Clique intelligently and Drink Don dubiously while enjoying the fall Season. With the explosive fall growth upon us we want to encourage you to join us and be part of it.
Sharing In Success,
CEO / Founder Premier Innovations Group