We can add Nick Jonas to the growing list of entrepreneurial celebrities entering the spirits industry.
Jonas and designer John Varvatos are releasing a premium tequila called Villa One, which is being produced by Stoli Group. They will be launching three expressions: silver, reposado, and añejo. Villa One aims to compete against brands such as Patrón and Casamigos.
“The most important thing for us is that we have the best tequila in the market,” says Varvatos. “It is less about us and all about the product.”
CEO of Stoli Group, Rudy Costello stated that this partnership with Stoli is not your basic endorsement deal. They are partners in the brand.
Academy Award–winning actor George Clooney is the latest to win big in the spirits industry when Diageo acquired his tequila brand Casamigos for $1 billion.
Here are a couple of other celebrities that are currently in the tequila game as well: Sean “Diddy” Combs (DeLeón), George Strait (Código), Justin Timberlake (Sauza 901), Chris Noth, Bethenny Frankel (Skinnygirl).
Some say that tequila is the next vodka, and the statistics support those claims. Expect to hear much more about this brand and more tequilas coming to the market.
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