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Tito’s and Jose Cuervo owners are now spirits billionaires.

Jose Cuervo and Tito’s Handmade Vodka have now joined the ranks of the wealthiest spirits owners/heads in the industry.  As the spirits industry grows, so too do the number of wealthy entrepreneurs cashing in on this red hot industry.

Jose Cuervo Billion Dollar Brand

In fact, Juan Francisco Beckmann Vidal who is the chairman of Jose Cuervo is currently the wealthiest billionaire whose primary business is liquor. Juan owns a 70% stake in Jose Cuervo and has a net worth of $4.3 billion according to Forbes.

This company has been owned by the same family for 11 generations, having gone public in 2017, raising $900 million.  This goes to show that though you often hear of celebrity names cashing in on the spirits business, it does not take an A lister behind the brand to create massive wealth and success.  You can see which of your favorite musicians and celebrities are involved in their own spirits brands here:  List of Celebrity Spirits Brands.

Tito’s Billion Dollar Brand

Tito’s is another name that the world is all of a sudden very familiar with.  Bert ‘Tito’ Beveridge built his brand, Tito’s Handmade Vodka, from the ground up, and has a net worth of $4 billion.

There has been quite a bit of controversy over his marketing the brand as “handmade” given the logistics of how he actually has the product produced, but he seems to have overcome that hurdle with his widespread success.

According to Forbes, the brand sold 63 million bottles in 2017.

There is a long list of billionaire tiered entrepreneurs that are all making their fortunes in the spirits industry, and there is room for more.

Join us in the exciting and lucrative world of creating your own wine, spirit or alcoholic beverage brand.  You are in the right place.  Premier Wine & Spirits is a one stop shop wine & spirits development agency that can create your brand for you.  Start to finish. 

If internationally awarded wine and spirits are something that you are interested in pursuing, contact Premier Wine & Spirits for a free consultation today.  We have the knowledge, resources and passion to make your vision a reality.  And we have an award winning palate.

Email Premier’s Vice President Frank Bachurski at [email protected] or [email protected]

Premier Wine & Spirits is a multi-faceted alcoholic beverage umbrella corporation that creates, develops and imports a wide range of alcoholic beverage brands. Premier has a global network conducive to beverage product distribution and alcoholic beverage formulation. We specialize in full packaging sourcing from start to finish and brand development.  Premier has the ability to handle import/export logistics and TTB services. Premier owns their own brands and also provides these services to other companies.  In this capacity we help clients develop brands, private label or want to improve their current price structure and brand packaging.

Create Your Own Wine & Spirits Brand Today

Diageo Buys Casamigos for $1 BILLION

Another precedent setting brand acquisition has taken place in the spirits industry just this week.  Beverage giant Diageo will be purchasing Casamigos Tequila for a whopping $1 billion.  They have agreed to initially pay $700m for up front and then pay a further $300m contingent on Casamigos performing well over the next decade.  Now if that doesn’t spark your interest in creating your own spirits brand, I don’t know what will.  The alcoholic beverage industry is on fire right now and the opportunity to create impressive new brands is here.

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(L-R) Mike Meldman, George Clooney and Rande Gerber (Casamigos Founders)

We should expect to hear more about this transaction throughout 2017 and you can be sure that you will be hearing more about the Casamigos brand soon.

Diageo now holds 4 Tequila brands in their spirits portfolio.  Don Julio, DeLeón, Peligroso and of course the newly acquired, Casamigos.  Large companies like Diageo are constantly on the lookout for attractive new brands with big potential to add to their growing portfolios.

Diageo will undoubtedly boast massive growth and sales for the Casamigos brand, focusing on expanding brand presence in all US and international markets.  Tequila is hot right now and Casamigos is in the right place at the right time.

Ivan Menezes, CEO of Diageo, is pleased to be working further with George Clooney and the Casamigos brand I am sure.

Casamigos was founded in 2013 by actor George Clooney, Rande Gerber and Mike Meldman. In 2016 the brand sold over 120,000 cases and it should be on track to sell at least 170,000 cases by the end of 2017.

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George Clooney and the other founders will remain involved in the brand’s growth despite the brand buyout, which of course is smart considering George Clooney’s popularity as an actor and social public figure.

If wine and spirits are something that you are interested in pursuing, contact Premier Innovations Group right away.  We have the knowledge, resources and passion to make your vision a reality.

Email [email protected]

Premier Innovations Group is a multi-faceted alcoholic beverage umbrella corporation that creates, develops and imports a wide range of alcoholic beverage brands. Premier has a global network conducive to beverage product distribution, alcoholic beverage formulation, full packaging sourcing from start to finish, brand development and all importing/exporting logistics and TTB services. Premier owns their own brands, but also provides these services to other companies that have or wish to develop brands, private label or want to improve their current price structure and brand packaging.