Springing Ahead: Holiday Greetings From Premier Innovations Group
At Premier Innovations Group, we would like to sincerely wish everyone a happy spring holiday. We hope that many of you enjoyed our products responsibly over the time of rest and relaxation. The making of quality alcoholic brands with incredible value remains a clear focus for us. It is one of the main driving forces that lead us on our path towards better exposure and the pursuit of worldwide market expansion. The Premier team is the enabler of this vehicle that is fueled by exceptional team performance and individual greatness that brings amazing new marketing programs, cutting edge imagery and sales and social media breakthroughs.
I took the time during my travels to our production facilities in eastern Europe to read through magazines looking for airline CEO messages, and I realized how special our company is. The usual mundane messages of tiny quarter growth and how focused they are on you the customer is standard. These are rarely very exciting or groundbreaking to the customers, team or the investors that have a role in the success of their model.
Here at Premier, that description could not be further from where we are at this time. A few months ago we planted the seed of a vision to change the game in our business and perhaps change the world and the norm for vodka drinkers. This vision was an executive decision to pursue one more packaging change to the face of our main product, Clique Vodka. It was one step back to take two steps forward as I always say. Now that the puzzle pieces are coming together I could not be more optimistic of this decision and the outcomes that are soon to follow. Although we are adapting and changing with the market needs, we never jeopardize the culture and pursuit of our initial vision.
It is impossible to ignore the dramatic growth of our company. Our partnership with Total Wine & More® that will allow a 20-state expansion, and the developing partner relationships with brokers and distributors in Dubai, India and Puerto Rico are all coming together. The amazing thing is that we haven’t even started selling actively to distributors and the demand is heavy. These new contacts have reached out to us in pursuit of our relationship and for our products. We feel this is a testament to the strong vision and branding concepts of our products, transparent programs and an incredible team of driven individuals.
As our new and old partners await the packaging change with excitement, the vision to launch within over 20 states and three countries is becoming more realistic every day. The new marketing campaign is being developed and we have had unprecedented monthly growth of consumer recognition leading to new customers. Our relationships with national celebrities that have interest in our brands and services to build private labels have been a dramatic part of the landscape in the last few months. The agreement with a new celebrity ambassador is near and we are optimistic about the brand being a great fit for the first face of Clique Vodka.
Investment into Clique Vodka Limited is coming along smoothly and the relationships with our manufacturing partners are strong and optimistic. Everyday our knowledge of the importing process and global relationships with alcohol component factories around the world grows stronger.
We want to thank everyone for the kind support and interests. With our business being in the growth stage, every supporter, consumer and contributor means so much towards our success. We are grateful and humbled to have you as part of our ongoing commitment towards corporate excellence. I want to remind everyone that with alcohol comes the need for balance of fun and responsibility. As always, I want to remind you to Clique intelligently and drink Don dubiously.
Sharing in success,