Posts

Clique Vodka unveils modern bottle design

Award winning vodka brand Clique Vodka officially unveils a new bottle design and packaging for its Reserve Edition, inspired by the elegance of the vodka distillation process itself.  International beverage importer Premier Innovations Group debuts this unique spirit in correspondence with Clique’s exclusive initial launch in the state of Pennsylvania.

Clique Vodka 2021

Noah Cohen, CEO of Premier Innovations said: “I could not be more  proud of our Premier team and the new Clique Vodka. Its excellence with our flagship brand, is a true testament to how we have grown as an industry leader.  We are highly focused on brand development for retailers and clients wishing to improve operations or hang their hat in the alcoholic beverage industry.”

Originally released in 2010, Clique Vodka has undergone multiple rebrands over the past decade.  From 2013 to 2020 the brand gained much recognition as being known for its distinct glossy black bottle, setting Clique apart from the sea of endless carbon copied vodka brands on the shelves.  And though this unique black bottle packaging set the tone for Clique, an industry disrupter to generate much interest, there was still work to be done in order to take things to the next level on a worldwide scale.  Fortunately in early 2020 while formulating and designing brands for clients around the world, Premier Innovations Group established relationships with a multitude of spirits industry experts to fine tune the Clique formula and packaging once again.  Over the past 10+ years in this industry the Premier team has gained an enormous amount of knowledge, experience and relationships which present countless opportunities to improve on our products.

Different Inside and Out:

This latest product concept has been completely redeveloped from head to toe including a new logo, new custom glass vessel,  one of a kind apothecary style glass cork and a highly refined vodka formulation from Clique Vodka’s exclusive gold medal award winning distillery in Latvia.  Clique’s bold, pronounced taste doesn’t just come with any vodka.  It takes specific water, climate and soil to cultivate the perfect ingredients.  Not to mention the attention to detail in each embellishment you will find throughout the bottle’s story, which is a full bodied experience in itself.

The brand’s bottle takes design cues from a more traditional and sophisticated time when focus was on product integrity as opposed to the latest trend.  The tall slender bottle emulates the column stills that are used in the distillery where the product is made and the vintage textured paper stock and apothecary style cork invoke a sense of handmade craftsmanship.  The gold seal is that of recognizable quality and with an embossed glass insignia running up the side of the bottle stating “The Purest Vodka Starts With The Finest Ingredients”, the end result is a product that quite literally speaks for itself.

Clique Vodka 2021

This bold move is targeted more towards a discerning audience with an experienced palate.  No shortcuts were taken and no expense spared in the production of this product.  We think that the consumer will be pleasantly surprised with what they see and taste. Clique Vodka‘s high-impact packaging and smooth taste profile communicates authenticity and depth.  The product evolution showcases the company’s new aesthetic and the executives’ forward-looking attitude.

Clique Vodka Lower Label 2021

Frank Bachurski, Vice President of Premier Innovations Group (and designer behind the new Clique Vodka packaging) said: “Any great product must evolve to withstand the test of time.  As we have grown and matured as a company, so too have our consumers’ tastes.  Therefore our flagship brand must follow suit.  I am proud of what we have accomplished with the previous packaging in the past.  In hindsight, very few mainstream consumers want to purchase a product like “milk” or “water” for instance, in a dark container.  They prefer to see what they are consuming on the inside.  And this mentality rings true with vodka as well.  People want clean, clear, pure, transparency in their vodka.  In my opinion we were doing a disservice to the previous product by not allowing people to experience the clarity of our vodka as well as really misportraying our quality by pricing the product as low as we did.  This led to a lower “perceived value” for a premium quality product.  So I took the steps necessary to improve upon our product with distinct purpose.  This latest upgrade truly depicts the luxurious essence of the product and speaks more directly to our audience, doing justice to the quality of the formula inside the bottle. I was very particular in every aspect of this design.  Driven by my own exploration for perfection, increased knowledge of vodka production and over a decade’s worth of experience in packaging design, I wanted a final product that I could personally be proud to put my name on.  Everything that went into this brand was carefully thought out and deliberate. Clique now has a seriousness and sophistication that defines the way I personally want to drink vodka.  Our vodka is extraordinary, and the bottle had to match.  I wanted to create something true to our experience.  This brand reflects the way I see vodka; the way I see our company and our capabilities.”

Clique Vodka Logo 2021

Clique Vodka’s Distillation Process:

  • Raw Materials:  Clique Vodka utilizes only locally grown wheat and rye. Rye is lean and dry opposed to potato which is round and earthy in profile.  Wheat and rye are the lightest of grains chosen to produce clean and bold flavors.
  • Fermentation:  Yeast is added to the mash to make approximately 16% alcohol solution.
  • Distillation and Filtration: A triple column still technique is used to remove impurities. The solution is then passed through both a patron filter and a one micron filter to refine in special old enameled tanks, bringing it to 96%. This removes impurities and concentrates alcohol up to 96%.
  • Dilution and Blending:  The Latvian landscape is teeming with over 12,000 rivers and 300 lakes with fresh springs flowing throughout its 52% natural forestry.  Water is sourced underground from the purest, untouched natural springs and is added to the alcohol to dilute it to 40% ALC./VOL.

Noah Cohen, CEO of Premier Innovations adds: “Personally I still involve myself in every formulation of alcohol we produce for over 25 brands. In development of the new Clique formula, the goal was to create the very smoothest, yet complex vodka product in the world. Working with over 50 master distillers around the globe this product is the culmination of extensive international travel, research and sourcing of the finest ingredients and equipment. You will taste the bold Russian vodka style with a hint of spice from the rye, as well as the sweet aftertaste of the finest wheat. This latest product is true perfection in packaging and formulation.”

The new Clique Vodka is now on shelves in over 240 Fine Wine & Good Spirits stores throughout the state of Pennsylvania.  This new bottle design is only one part of the brand’s efforts to grow as a serious contender in the international market and will soon launch throughout the US as well as select overseas markets.

Online Orders:

You can now purchase Clique Vodka online here and have it delivered right to your door in Pennsylvania:

Clique Vodka will also be launching an updated website and national e-commerce store which will allow consumers in over 40+ states to purchase online and have the product delivered direct.

Pick one up and let us know what you think.  At the very least it will add a level of distinction to your shelf.  After tasting it we feel confident that you may just welcome Clique Vodka as your new vodka of choice.

Connect with Clique Vodka online:

…………………………………………………………………………………………………………………………………….

If you are reading this and internationally awarded wine and spirits are something that you are interested in pursuing, contact Premier Innovations Group for a free consultation today.  We have the knowledge, resources and passion to make your vision a reality.  And we have an award winning palate.

Email Premier’s Vice President Frank Bachurski at [email protected] or [email protected]

Premier Innovations Group is a multi-faceted alcoholic beverage umbrella corporation that creates, develops and imports a wide range of alcoholic beverage brands. Premier has a global network conducive to beverage product distribution and alcoholic beverage formulation. We specialize in full packaging sourcing from start to finish and brand development.  Premier has the ability to handle import/export logistics and TTB services. Premier Innovations Group owns their own brands and also provides these services to other companies.  In this capacity we help clients develop brands, private label or want to improve their current price structure and brand packaging.

Tito’s and Jose Cuervo owners are now spirits billionaires.

Jose Cuervo and Tito’s Handmade Vodka have now joined the ranks of the wealthiest spirits owners/heads in the industry.  As the spirits industry grows, so too do the number of wealthy entrepreneurs cashing in on this red hot industry.

Jose Cuervo Billion Dollar Brand

In fact, Juan Francisco Beckmann Vidal who is the chairman of Jose Cuervo is currently the wealthiest billionaire whose primary business is liquor. Juan owns a 70% stake in Jose Cuervo and has a net worth of $4.3 billion according to Forbes.

This company has been owned by the same family for 11 generations, having gone public in 2017, raising $900 million.  This goes to show that though you often hear of celebrity names cashing in on the spirits business, it does not take an A lister behind the brand to create massive wealth and success.  You can see which of your favorite musicians and celebrities are involved in their own spirits brands here:  List of Celebrity Spirits Brands.

Tito’s Billion Dollar Brand

Tito’s is another name that the world is all of a sudden very familiar with.  Bert ‘Tito’ Beveridge built his brand, Tito’s Handmade Vodka, from the ground up, and has a net worth of $4 billion.

There has been quite a bit of controversy over his marketing the brand as “handmade” given the logistics of how he actually has the product produced, but he seems to have overcome that hurdle with his widespread success.

According to Forbes, the brand sold 63 million bottles in 2017.

There is a long list of billionaire tiered entrepreneurs that are all making their fortunes in the spirits industry, and there is room for more.

Join us in the exciting and lucrative world of creating your own wine, spirit or alcoholic beverage brand.  You are in the right place.  Premier Wine & Spirits is a one stop shop wine & spirits development agency that can create your brand for you.  Start to finish. 

If internationally awarded wine and spirits are something that you are interested in pursuing, contact Premier Wine & Spirits for a free consultation today.  We have the knowledge, resources and passion to make your vision a reality.  And we have an award winning palate.

Email Premier’s Vice President Frank Bachurski at [email protected] or [email protected]

Premier Wine & Spirits is a multi-faceted alcoholic beverage umbrella corporation that creates, develops and imports a wide range of alcoholic beverage brands. Premier has a global network conducive to beverage product distribution and alcoholic beverage formulation. We specialize in full packaging sourcing from start to finish and brand development.  Premier has the ability to handle import/export logistics and TTB services. Premier owns their own brands and also provides these services to other companies.  In this capacity we help clients develop brands, private label or want to improve their current price structure and brand packaging.

Create Your Own Wine & Spirits Brand Today

How To Create A Vodka Brand

The opportunity in the global wine and spirits sector is on fire.  You have probably heard of some pretty amazing success stories in the mainstream media regarding celebrities and entrepreneurs making their way into the ever growing wine & spirits industry.

There is quite a bit of data available to provide a comprehensive overview of the global spirits world.

The global spirits sector was valued at $689.1 billion USD in 2017 and is forecast to record a CAGR of 4.5% in value terms during 2017–2022.  So as you can see, the time to enter is now.  Asia-Pacific was the largest market for spirits, accounting for a 57.8% share of total value sales in 2017. The UK emerged as the largest market in Western Europe with a value share of 24.4% in 2017, while the UAE was the largest in the MEA region with a value share of 61% in 2017.  The US market consistently acts as a trendsetter market for global brands and is at the front of the market push as well.

Premier Innovations Group can work with you to show you how to create a vodka brand as well as any other alcoholic beverage brand in the industry.  We are one of the leaders in alcoholic beverage brand development and have the ability to bring you award winning formulas in any category including vodka, whiskey, rum, gin, tequila, cognac, scotch, wine, champagne and more.  With brand acquisitions now in the Billions of dollars, you may want to take a serious look into creating your own. And here’s how:

We provide a start to finish solution and can help you take your project from concept to reality for a fraction of the time and money, because we handle every step of the process in house. We are truly a one stop shop for alcoholic beverage brand building.  We have the relationships to scale your business worldwide.

Award Winning Spirits Formulas Made From Scratch

Premier has a global network that solidifies us as leaders in beverage development, alcohol formulation, full packaging design, sourcing, importing, exporting, TTB services and so much more. From designing the perfect brand identity and packaging, to knowledge of the market place, to years of sales experience & industry relationships.

We create innovative packaging that will stand out on the shelf, we source the finest ingredients in the world for the perfect tasting formula, and navigate shipping logistics, federal clearances, wholesale and distribution.

Custom Glass Bottle Manufacturing And Stock Bottles Available

Our expertise does not stop there.  We specialize in event based marketing and activations to engage the consumer personally, so they can see, touch and taste your brand! On and off premise! After all, once you have this amazing product, you are going to want everyone to try it!

Our ability to place your brand in major media outlets and videos will create worldwide awareness and get your product in the mainstream. Wouldn’t you love to see your vision come to life on the big screen?

The best design, the finest ingredients, the highest quality packaging and the best team in the business, we have you taken care of from start to finish, and we have the satisfied clients to prove it. That is how Premier brand building is raising the bar in the spirits industry. If it sounds too good to be true, try us. Let’s hear your ideas.

Brand Development Experts Who Specialize In Spirits Brand Packaging

And if you already have a brand and need help growing awareness or cutting costs, we also private label and can improve your current brand packaging while saving you costs on glass & materials.

Don’t sit on the sidelines and listen to multi million dollar brand buyouts. Take the first step toward launching your brand. Contact us to see if you qualify for a free personal consultation from our executive team today.

Leaders in alcoholic beverage brand creation and development.

Read through our 7 step process to take you from concept to completion on how to start a spirits brand HERE.

……………………………………………………………………………………………………………….

If you are reading this and internationally awarded wine and spirits are something that you are interested in pursuing, contact Premier Wine & Spirits for a free consultation today.  We have the knowledge, resources and passion to make your vision a reality.  And we have an award winning palate.

Email Premier’s Vice President Frank Bachurski at [email protected] or [email protected]

Premier Wine & Spirits is a multi-faceted alcoholic beverage umbrella corporation that creates, develops and imports a wide range of alcoholic beverage brands. Premier has a global network conducive to beverage product distribution and alcoholic beverage formulation. We specialize in full packaging sourcing from start to finish and brand development.  Premier has the ability to handle import/export logistics and TTB services. Premier owns their own brands and also provides these services to other companies.  In this capacity we help clients develop brands, private label or want to improve their current price structure and brand packaging.

Clique Vodka Pocket Shots Now Available

Who needs a couple pocket shots for their next event.  Small enough to fit… well just about anywhere. Rip it & sip it.  Clique Vodka pocket shots now available in select cities and looking to expand into all major markets.

Clique Vodka’s pocket shots or #CliqueShots are a new line extension for Clique Vodka and are being made available to the public soon.  See more at their page here CliqueShots.

Conveniently available in multiple sizes and one of the first shot sized vodka pouches to introduce the earth-friendly, patented StandUp packaging with Easy Tear open feature. The CliqueShots Pouch provides you with a safe, secure and ultra premium social experience. This packaging concept is gaining popularity in domestic and international markets.